Tutorial: Sending Drift events into Adroll

Recently, we posted about sending events from your conversational marketing platform, Drift, into tools like Google Analytics and Adobe Analytics. Today, we’re going to the same concept and apply it to Adroll, a growth marketing and tracking platform.

Make sure to replace YOUR_XYZ_SEGMENT_ID with the unique one generated by Adroll for that particular event/segment. You’d probably copy and paste this code within the same section you’ve installed your Drift code (just below it). It is Javascript so make sure it goes inside your <script> tag if deploying in HTML.