It’s no secret that the way we shop and research as consumers is changing. We’re more empowered by having access to essentially any question at our finger tips. We preview restaurant menus before we even step foot in them and we can turn to review sites on essentially any topic (from hotels to software).
Simply having a website these days isn’t good enough. At GrowthStack, we design (and redesign) websites for our partners with only three goals in mind:
- Provide the answers, education, or services our target personas are seeking
- Deliver a delightful user experience to those visitors
- Maximize on opportunities to generate leads for our partners
Sure, we focus on matching your branding, mobile responsiveness, SEO friendliness and all the rest, but if we focus on the three objectives above, those other elements come second nature. To paraphrase:
The score will take care of itself when you take care of the effort that precedes the score.John Wooden
We have a full staff of brand creatives, web designers, and developers. While we have experience developing across a plethora of different systems and languages, here’s our typical stack:
Just like our own site, GrowthStack specializes in building fully custom themes. That way you don’t have to choose between a really powerful content management system, like WordPress, or a fully on-brand look and feel.
If you’re using a paid CMS like Hubspot’s make sure you work with a partner who’s developed on the platform before.
While amazingly customizable, Hubspot CMS has it’s own markup language (HubL) and we develop sites for our partners in a particular way that allows them to be super scalable and easy to adapt.
Marketing Automatio: Hubspot, Pardot, Marketo
Finally, despite any platform you build your core site on, there’s always a need to build corresponding landing pages and email templates in your marketing automation system.
This will allow your team to rapidly create campaigns using scalable, on-brand templates, giving your prospects a consistent experience.