Most of the time SEO alone isn’t enough to crush your lead gen numbers. So we combine 1-part content to 1-part pay per click (PPC) advertising to mix up a delicious concoction of success.
- In most situations we’ll recommend Google search and display ads as a great place to start. Some brand-focused or campaign-specific initiatives will quickly and affordable prove if PPC is right for your organization.
- If your ideal customer profile is active across the internet, targeted social media ads like LinkedIn, Facebook, Twitter, or Instagram can be a great investment.
- For the content-heavy customer or reading-focused buyer, sponsored content (or content syndication) can be great way to get new eyes on your brand.