When we first meet with our partners to discuss strategy on how GrowthStack can help them surpass their objectives, we almost always get at least one answer that's goes like this...
I spend most of my days running around putting out fires and wearing lots of hats. Sometimes it feels like I don't get around to our core marketing and we're not moving the needle. Campaigning often gets put on the back-burner compared to other real-time tasks.
If this 👆🏼is you, you're not alone. We even meet a ton of marketer and lead gen folks who feel they're not performing their job well due to lack of campaigning.
After we set-up a baseline technology stack and understand the lead journey, creating a campaigning cycle that works for the organization is the very next thing we tackle.
Defining a cycle means giving your campaigns patterns; recyclable strategies. If this were an infomercial, we'd call them "set it and forget it" templates. Instead of generating a piece of content and figuring out all the ways to leverage it in campaigns, we create a campaign engine and just leverage the content as the fuel.
Here's the boilerplate cycle we begin with for most customers.