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Using analogy to level-up your Sales & Marketing

Whether you’re in marketing or sales, the use of analogies in your material or pitches can have astronomical impact on the understanding and adoption of whatever it is you’re pitching. a·nal·o·gy (noun): a comparison between two things, typically for the purpose of explanation or clarification. One of the most challenging things a founder, marketer, or […]

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The difference between a Sales Engineer and a Solutions Engineer

One of our account managers built most of his career as a Sales Engineer at SaaS companies ranging from seed startup to post-IPO. At GrowthStack, he leverages that unique position not only to consult with our more technical partners but to help build processes around deal cycles, marketing-to-sales handoffs, and efficiencies in sales-to-implementation hand-offs. The […]

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Series: Closing the loop between marketing and sales

This is the first of several post we’re publishing to discuss best practices in closing the loop between sales and marketing. As a quick foreword, we’ll note that the actual tactics of how your organization will tangibly close this loop will vary greatly depending on your key performance indicators, the tools you’ve adopted, and other […]

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