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The difference between a Sales Engineer and a Solutions Engineer

One of our account managers built most of his career as a Sales Engineer at SaaS companies ranging from seed startup to post-IPO. At GrowthStack, he leverages that unique position not only to consult with our more technical partners but to help build processes around deal cycles, marketing-to-sales handoffs, and efficiencies in sales-to-implementation hand-offs. The […]

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Series: Closing the loop between marketing and sales

This is the first of several post we’re publishing to discuss best practices in closing the loop between sales and marketing. As a quick foreword, we’ll note that the actual tactics of how your organization will tangibly close this loop will vary greatly depending on your key performance indicators, the tools you’ve adopted, and other […]

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