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Tutorial: Sending Drift events into Adroll

Recently, we posted about sending events from your conversational marketing platform, Drift, into tools like Google Analytics and Adobe Analytics. Today, we’re going to the same concept and apply it to Adroll, a growth marketing and tracking platform. Make sure to replace YOUR_XYZ_SEGMENT_ID with the unique one generated by Adroll for that particular event/segment. You’d […]

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What you need to know about Google Search Console

Google’s Webmaster Tools was recently replaced by Google Search Console, a free, must-have tool for any business our marketing owner who needs to be found online. Search Console gives you direct insight on what Google does (or perhaps, doesn’t) know about your website. Once you learn to poke your way around the platform, you’ll find […]

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Wistia just made Channels free 🎉

Anyone who follows our content knows we’ve been on the video bandwagon long before the hipsters thought it was cool. Okay, maybe not that long. But we’re huge advocates. We have our own video library, showed you how to make your own, wrote about making videos on the cheap, and even about how video can […]

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