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Leadership

The difference between a Sales Engineer and a Solutions Engineer

One of our account managers built most of his career as a Sales Engineer at SaaS companies ranging from seed startup to post-IPO. At GrowthStack, he leverages that unique position not only to consult with our more technical partners but to help build processes around deal cycles, marketing-to-sales handoffs, and efficiencies in sales-to-implementation hand-offs. The […]

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Building brand loyalty by delighting your customers

Recently, I was listening to a fantastic podcast called Marketing Trends. This particular episode was called the The Meaning of Brand of it featured Seth Farbman the Former CMO of Spotify. In this episode, Seth spoke about his time at Spotify and most interestingly, the campaigns and mentality the team had around creating a personalized, […]

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