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Using analogy to level-up your Sales & Marketing

Whether you’re in marketing or sales, the use of analogies in your material or pitches can have astronomical impact on the understanding and adoption of whatever it is you’re pitching. a·nal·o·gy (noun): a comparison between two things, typically for the purpose of explanation or clarification. One of the most challenging things a founder, marketer, or […]

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Tutorial: Switching from one Drift playbook to another

Drift is not only a conversational marketing platform but an organization that turns out feature upgrades like no other SaaS company I’ve seen. With that being said, I don’t think it’ll be long before this article is deprecated and the functionality we’re about to build becomes native. But as of writing, there’s no way to […]

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Tutorial: Sending Drift events into Adroll

Recently, we posted about sending events from your conversational marketing platform, Drift, into tools like Google Analytics and Adobe Analytics. Today, we’re going to the same concept and apply it to Adroll, a growth marketing and tracking platform. Make sure to replace YOUR_XYZ_SEGMENT_ID with the unique one generated by Adroll for that particular event/segment. You’d […]

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