If you follow any of the experiments our team at GrowthStack runs, you might be familiar with our initiative to post every single day for an entire year. Well… after a month of killing it, we screwed up.
Despite preaching to the choir that short content is okay and making videos is a quick way to get content out the door, we still missed the mark for not one, not two, but three days in a row. (In our defense, we prioritized a partner’s new site launch.)
Contrary to our affirm belief that Alexa ranking isn’t as important as it may seem, we’re measuring our punishment in Alexa rank. The reason: our lead generation engine and visitor volume isn’t nearly established enough to see measurable impact by not publishing content for a few days. But man, did we see the immediate impact in Alexa:
Yes, we’re being a little dramatic.
Our score is young and therefore extremely volatile and we haven’t caused any damage that can’t be righted; however, when you measure the overall trends and see the up-and-to-the-right hockey stick effect we were riding, stagnation seems like a failure; let alone being unseated by over 14,000 other websites.
Of course we’re spending the next 48 hours backlogging content to get us caught up and back on track for a successful conclusion to our experiment but head this micro-lesson towards the bigger picture: consistent content is key to success and even the shortest gaps in product can yield major consequences.